Logos have consistently been one of our strong points as a design company - over 30 logos in 18 months.
But we create more than just logos – we create identities.
A strong identity implemented consistently across all your communications helps ensure that your business conveys the right message to your audience – all-important in building a successful brand.
Your logo design or brand image should be one of your strongest assets, communicating the essence of your business and what you aspire to. Getting this basic foundation of your company image right will ensure cohesive presentation for all your material.
An effective brand strategy gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer.
It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
The foundation of your brand is your logo, but it is your website, brochure, flyers, packaging and promotional materials–all of which should integrate your logo– that communicate your brand.
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too.
At Yellow Pondy we can design your visual communication across multiple platforms and maintain a consistent, strategic branding that will lead to a strong brand equity. The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment.
The goal of any brand is to communicate with their target audience and this requires a medium.
At Yellow Pondy we offer 3 major distribution platforms in Pondy for promoting your brands message.
The Look Walker is a LED lit display board carried as a backpack or mounted on a cycle rickshaw. This is path-breaking, distinct and high impact form of transit advertising.
Unlike, other traditional outdoor advertising forms (like hoardings, billboards etc.), look walker walks with the audiences to catch their attention. It is a commonly used advertising form in European countries, and now gaining a strong foothold in India too.
Currently we are the only company in Puducherry offering this medium of promoting your brand.
Social Media is by far one of the best platforms to keep your brand alive amongst your followers. It also a cost-effective way to increase your potential client base. But the true measure of your “social” success is when your followers interact with your brand and therefore not only generate content for you, but also pique the interests of their friend circle towards your brand.
We don’t do Social Media Marketing – rather we implement Social Engagement Marketing to increase communication between your brand and your followers.
It’s true that buyers judge the quality of the product from its packaging design. This means that great packaging works as a creative catalyst that directly influences the consumer purchase, but the right packaging decisions are evolved from a unique brand strategy.
We, at Yellow Pondy, create attractive packaging designs to influence buyers to pick your product from the shelf. In our endeavour to design creative, attractive and effective packaging we stress on creating a bond between your brand and your target audience.
This is why we work very closely with brands on determining target audience and developing a strategy that is focused on each type of consumer.